Best Hair Products are here because the Bdwinter Institute Beauty Lab’s scientists evaluate hundreds of best hair products each year, from hair care like shampoos, conditioners, hair masks, deep and leave-in conditioners to styling products such as anti-frizz serums, volumizing sprays, hair mousses, hairsprays, dry shampoos, and more. That means we know what actually works and what doesn’t.
How? We send blinded products to a panel of thousands of women across the country who use them in their day-to-day life and evaluate them on everything from performance to packaging to scent. Then, in the Beauty Lab, Bdwinter scientists and chemists use tools to scientifically measure the products’ efficacy, like an Instron machine that lets us gauge a product’s conditioning capacity and a swatch-wash station to calculate a shampoo’s ability to cleanse or protect against color fade. We also have weathering procedures to mimic hair exposure to UV light and heat styling and an environmental chamber to expose hair to high levels of humidity to test frizz-fighting claims.
According to our rigorous lab testing and selected by our beauty editors, here are the best hair products that are proven to really work, including options for all hair types and textures, from curly hair to fine hair:
Best Volumizing Shampoo and Conditioner
You will get bigger, bouncier hair with this Garnier, which tied for the best in the Beauty Lab’s volumizing shampoo and conditioner test. A tester raved that her hair felt fuller after just one use. In Lab evaluations, these came in highest for noticeably upping hair’s volume.
Best Color Protecting Shampoo and Conditioner
The Tresemmé duo tops the Beauty Lab’s test of hair color-preserving shampoos and conditioners. Post-use, hair sample color faded least after 20 washes and 10 hours of UV exposure in Lab testing. “like expensive salon products.”_one tester marveled.
BEST HAIR PRODUCTS
Best Hydrating Shampoo and Conditioner
Herbal Essences’ infusions, made with coconut extract and aloe, boasted the highest level of conditioning in the Beauty Lab’s test of hydrating shampoos and conditioners. A tester marveled that her dry hair was much more moisturized,. This pair performed best in a test with the Lab’s Instron machine to gauge combing force through wet hair, proving strong conditioning benefits.
Best Thickening Shampoo and Conditioner
A salon splurge that’s worth it, Kérastase’s indulgent duo tied for best in the Beauty Lab’s volumizing shampoos and conditioners test for thickening strands using skincare ingredients like peptides and hyaluronic acid. Testers “loved” this fine-hair “Holy Grail” that “truly worked” for “all-day body.” These won for thickening strands and making styles fuller compared with regular shampoo and conditioner, data revealed, and also earned top points for weightlessness.
BEST HAIR PRODUCTS
Best Lightweight Shampoo
This refreshing Dove shampoo (used with the matching conditioner) was by far the tester favorite in the Beauty Lab’s test of hydrating shampoos and conditioners, with 100% stating that they would continue using it. “The effects were wondrous,” a fan raved. Another woman also raved that her hair was fantastic—brushable, silky and flowing. The formulas rated best for leaving hair clean and easy to style in Lab evaluations.
Best Lightweight Conditioner
Perfect for the conditioner-averse, Pantene’s first-ever foam version feels as airy as a cloud, making strands supple and bouncy. A tester said that worked wonders for her fine, limp hair— that also had more body. It conditioned well in Lab testing and 95% of users reported that the formula didn’t weigh hair down.
Best Cleansing Conditioner
A sulfate free 2-in-1 shampoo and conditioner with a higher ratio of conditioning ingredients, Joico was a winner of the Beauty Lab’s cleansing conditioners and co-washes test for giving parched, damaged hair a nourishing cleanse. “My hair is noticeably softer and healthier-looking than with my regular formulas,” a tester said. In Lab testing, it rated highest for making hair feel stronger and look smoother and less frizzy.
Best Hair Mask
Head & Shoulders
A GH Beauty Breakthrough Award winner, this next-level Head & Shoulders mask treats both hair and scalp, softening strands with coconut oil and fighting flakes with the active ingredient pyrithione zinc. Many testers praised its scalp-itch relief. “Flakes disappeared” and “hair was softer than it’s ever been,” they said. It scored high for reducing scalp and hair dryness in tests on women with textured strands, including curly hair in Lab evaluations.
Best Dry Shampoo
Kenra’s novel powder-free dry shampoo comes in a light water-based foam formula, the winner of a GH Beauty Breakthrough Award. It absorbed oil and volumized strands for an average of three days without leaving the look or feel of residue on hair, Lab testing found.
Best At-Home Hair Color
A GH Beauty Breakthrough Award winner and Good Housekeeping Seal holder, Clairol’s game-changing hair color kit solves the biggest dye gripes with a gentler, less chemical-scented, conditioning formula. In Lab evaluation, testers found that the color gave a natural look and good gray coverage, 79% said it left hair soft and shiny and 90% said it didn’t cause irritation. A tester said that easy to apply and left hair extremely soft, even without conditioner!
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