Fashion Nova, basically the brand is a fashion house. This thing probably won’t surprise you. The name, Fashion Nova which is a Fashion House is kind of a giveaway. This may be a little more than intriguing and is the manner in which the brand has become a recognizable and trusted brand. We usually see and may be used to noticing a ‘hard-working guy or gal makes good’ story, but Fashion Nova, the brand is something else. Here we really have a brand which has created a movement, a tribe. And did you know that, it did all of this, and also engaged hundreds of thousands of fashion junkies, through the use of a single, but it is a still relatively new platform. And that platform we are talking about is Instagram.
Instagram is perfect for fashion houses, brands and companies that have products and that are inherently visual. So it makes sense that a fashion brand can be created, can also be developed and then nicely flourish on the platform. This thing is made for products, simple as that.
The Beauty Of Social Media Influence And Fashion Nova
However, not every fashion brand everyday arises that enjoys the kind of quick success that Fashion Nova, the fashion house has created. Think that It just doesn’t happen with this kind of speed and that kind of massive impact. Well, not often anyway. So looking for lessons and taking a look at the brand’s story is probably a very good idea.
If we intentionally take a look at the ‘About’ page of Fashion Nova official website, we get an immediate clue as to why the brand has done so well and how they performed. A simple snippet from their ‘About’ page is:
You will see a snippet like that A Nova Star is always the best dressed girl in the room_ which just means a clear and deep meaning.
This is just one of the examples you will notice of how Fashion Nova has made it clean and clear their customers are something special. But later on, we also can notice about the Fashion House, there is the call to action that shows how social media is everything to the brand.
The snippet is something like this to Snap a picture of you being a #NOVASTAR in your Fashion Nova outfits and share it on Instagram, Facebook, and Pinterest and also don’t forget to tag us! _ which is an absolute stunning way of advertising their brand and get a huge exposure!
And that, Gents and Ladies, is what Fashion Nova is all about and also the reason, Fashion Nova a Fashion House.
The examples of product links used above are affiliate links and honestly
“As an Amazon Associate I earn from qualifying purchases”